Jorge Santacruz | Redizel • Online Marketing Agency

So, You Want to Start a Business? Here’s How to Choose the Perfect Idea.

Jorge Santacruz — Mon, 12 Dec 2022 11:53:21 +0000

Are you looking to start a small business but don’t know where to begin? Choosing the right business idea can be daunting, and it’s important to ensure your idea is viable. Don’t worry, you’re not alone! In this blog post, we’ll cover the essential steps to help you choose the perfect small business idea. From assessing market trends to evaluating your skillset, you’ll find tips to help guide you through the process. So, if you’re ready to take the plunge and turn your entrepreneurial dreams into a reality, let’s get started!

Consider Your Passions and Skills

Starting a business can be an exciting venture, but it can also be a challenging one. Before launching your small business, you should take the time to consider what passions and skills you have that you could use to make your idea a success.

Think about what hobbies you already enjoy, as well as any unique talents or skills you possess. Consider how these passions and abilities could be used to create a product or service that people will be interested in and willing to pay for. For example, if you are a talented artist, you could offer custom artwork services. Or, if you love baking, you could launch a home-based bakery business.

In addition to your own passions and skills, you should also take some time to research what types of businesses are in demand in your area. This could help you create an idea that is tailored to the needs of your community. You can also use market research to determine if there is potential for long-term success with your business idea.

Finally, make sure you understand the local laws and regulations associated with owning a business. Depending on the type of business you start, you may need to obtain certain permits or licenses before you can get started.
By taking the time to consider your passions and skills, researching what’s in demand in your area, and understanding the legal requirements associated with owning a business, you can make sure that your small business idea is the perfect fit for you.

Research Your Industry

Before you decide on a small business idea, it is important to ask yourself if it is something that is in demand. You may have an amazing concept that you think would be successful, but if there’s no one to buy your product or service, your business might not be successful.

Do some research to determine the viability of your idea and the demand in the current market. Take the time to understand who your potential customers are and what their needs are. Make sure you research how your competitors are doing, and think about any advantages you could offer over them. This will help you to develop a unique selling point that can help set you apart from the competition.
It is also worth researching if there are any industry-specific regulations or laws that you need to be aware of. Understanding the legal and regulatory environment in which your business will operate is key for avoiding costly fines or penalties.

By doing your due diligence, you can ensure that your small business has a greater chance of success.

Validate Your Idea

Before launching your business, it is important to validate your idea to make sure that it is viable and practical. One of the best ways to test your product or service idea is to reach out to those close to you—family, friends and other business owners—to get their feedback. Ask them questions such as: Is this a good idea? Is there a need for it in the market? Does it solve any problems or address any gaps? How much would they be willing to pay for it?

Gather their insights and use this information to shape and refine your idea. It is also worth looking at existing businesses in the market and finding out what works and what doesn’t. This will help you understand the level of competition, discover any potential opportunities and ensure your business has a unique proposition.

Develop a Business Plan

A business plan is your roadmap for success. It lays out your goals and strategies and provides a timeline for achieving them. It should include an executive summary, market analysis, competitive analysis, management plan, product or service description and more.

When creating your business plan, consider key factors like potential customers, competitors, suppliers, and partners. Research the market and identify gaps in the current offerings so that you can come up with something unique that meets those needs. Consider any resources or skills you may need to acquire in order to make your business successful.

Finally, do some financial projections and calculate the costs associated with setting up and running the business. This will give you an idea of the capital required and allow you to better plan for the future.

At this stage, if everything looks positive and feasible, you are ready to move forward with your small business idea. Good luck!

Conclusion

Making the right decision when starting a business is incredibly important. To ensure your success, it’s important to take the time to do your research and gather as much information as possible before committing to any one idea.

Additionally, remember that starting and running any business takes time, effort and dedication. With that being said, if you’re willing to put in the hard work and dedication, you can set yourself up for success and start living your entrepreneurial dream. If you enjoyed this article make sure to subscribe and if you need help with marketing don’t hesitate to contact me!

Influencer Marketing vs. Content Marketing

Jorge Santacruz — Mon, 28 Nov 2022 16:19:55 +0000

Influencer marketing and content marketing are two popular methods of brand promotion on social media, but it can be difficult to determine which of these two strategies is the best choice for your business. There’s no single answer to this question; it really depends on what you hope to accomplish with your marketing efforts and how much time, money, and effort you’re willing to put into those efforts. So which one is right for your brand? This piece will break down the main differences between influencer marketing and content marketing, outline the key similarities and highlight some of the benefits of both approaches. Let’s take a look!

What is influencer marketing?

Influencer marketing is the process of partnering with popular bloggers and social media stars to promote a brand. In other words, it’s when you work with influencers, who are often people with lots of followers on social media platforms such as Instagram or YouTube, to promote your product or service to their large audiences in exchange for free products and/or compensation. Influencer marketing has the advantage of being fast, since you can gain thousands of Instagram followers or YouTube subscribers within weeks if you pay the right influencer to promote your product or service in their social media feeds.

What is content marketing?

Content marketing is a form of marketing that involves the creation and sharing of online content with the goal of generating leads and driving sales for a business. The most common forms of content marketing include blogs, social media posts, infographics, podcasts and videos. As a result, content marketing has been steadily increasing in popularity over the past several years. As one of the most cost-effective methods of building brand awareness. There are so many benefits to implementing content marketing within your company: increased visibility on search engine results pages (SERPs), increased conversion rates, increased traffic to your website, improved customer experience and customer loyalty! The key point here is that there are multiple ways to measure success when it comes to content marketing: how many people you reach; how much revenue you generate; how much engagement you get from followers or subscribers; how well people like what they see on your social media accounts.

Which is more cost-effective?

Both influencers and content marketers have their strengths, but content marketing is the more cost-effective option for most brands. The average cost of a single influencer campaign who has over 100K+ followers is $800 to $1,000 per couple posts on Instagram, while the average cost of producing a blog, post series campaign or even video ad campaign can be anywhere from $500 to $1,400, which can last for even a couple months.

Conclusion

There are many benefits to using both influencer marketing and content marketing, but it really all depends on your business goals, what you’re trying to accomplish and your budget. If you’re trying to generate awareness for your brand, then content marketing is the way to go since influencer marketing can have a steep cost when it comes down to paid advertising. But on the other hand if you are looking to promote an event or even a flash sale then influencer marketing might be the choice to reach more people fast.

I hope this newsletter helped clear some questions between both types of online marketing. If you enjoyed this newsletter and want it deliver straight to your inbox don’t forget to subscribe.

And of course, if you need help with online marketing feel free to reach out!

4 Exciting Winter Marketing Ideas to Boost Your Business

Jorge Santacruz — Wed, 16 Nov 2022 12:28:50 +0000

The winter holiday season is around the corner and can be great for your business if you take the time to put some thought and effort into your marketing campaign. Winter marketing campaigns are often more effective than spring or summer campaigns because there’s more of an urgency to take action right away (if you want your customers to get their orders in time!). Also, people have extra money to spend around the holidays, so they’re more likely to buy from you too! Here are 4 exciting winter marketing ideas to boost your business.

Get festive with your branding

Winter is a time for family and friends and you can get in on the festivities with your holiday branding as well. So begin crafting some winter-themed ideas for your email campaigns, social media posts, and website. You can also transform your company’s website into a holiday wonderland using simple designs that use winter colors, seasonal elements like snowflakes and warm fireplaces to evoke feelings of warmth, family, and festivity.

Strengthen Client Relationships

Consider sending out special end of the year holiday cards to those clients who have been loyal to your business throughout the year and don’t waste the opportunity to offer them a holiday discount.

Sometimes, it’s more about relationships than money. Reward your loyal clients, they’ll appreciate your generosity and will be more inclined to keep supporting you.

If your business has been around for a long time, it may be time to celebrate with a holiday party. Invite your clients and give them little gifts, key chains or mugs.

You can even add their names as corporate sponsors in your next business ad campaign, they’ll take note and appreciate you even more.

Collaborate with other businesses on a winter promotion

One of the best ways to promote your business in the winter is by collaborating with other businesses on a promotion. For example, you could team up with a local coffee shop and offer free drink coupons for customers who buy from both places. It’s a great way to get your name out there as well as drive traffic to both businesses.

You can also host your own promotions with giveaways during this season to help boost your sales on the upcoming months, by providing coupons or discounts that can be cashed on your low months.

If you do decide to do giveaways, keep them short and sweet!

Give back to the community this winter

Winter is a time for giving. And giving back not only feels good, it’s also good for your business. To help you get started, here are five ways you can give back this winter:

Host a food drive with items such as canned goods and dry goods that will be donated to a local food bank or soup kitchen.
Adopt a family in need by providing them with gifts during the holidays.
Sponsor an animal shelter by donating toys, treats, money or supplies to provide comfort and care for animals who have been abused or neglected.
Sponsor a child (or many) in need by providing them with gifts during the holidays and even throughout the year.

Conclusion

So there you have it, six exciting winter marketing ideas that your business can use to boost sales this holiday season. When you help others, you help yourself!

We hope these tips will help make your winter marketing campaign a success!

And by the way, if you need help with a website, marketing campaign or video commercial to promote your business give me a call or text me, and mention that you saw this post to give you 25% OFF on the total 🙂

Thanks for reading and happy holidays!

5 Ways to Keep Your Emails From Ending Up in the Trash

Jorge Santacruz — Wed, 09 Nov 2022 10:39:45 +0000

Email has become one of the most effective means of communication in our business world, and there are bound to be many opportunities where you have to pitch your services or products over email to potential customers. However, if you don’t know how to craft your messages in the proper way, it might result in your prospects hitting the delete button on your emails, never to hear from you again. Don’t let that happen! Learn how to keep your emails from ending up in the trash by following these 5 tips.

1. Use a Professional Email Address

Your email address is one of the first things your prospect will notice when they open your email. Remembering that it’s not just an account to send messages from, but a representation of you and your company. This is why you should use a professional email address.

2. Avoid Spammy Words

Avoid words like free or discount. These words are red flags for spam filters, and may get your emails sent straight to the trash. The best way to avoid this is by writing a personalized email that focuses on the customer and their needs. Make sure you’re including a call-to-action at the end of your email, so they have an action they can take next time they hear from you.

3. Make it interesting, keep it short & insightful

Keep the email short and provide value by sending content that’s relevant to their interests.

Follow this steps:

Craft a short email title that will grab your prospect’s attention and make them want to read more.
Share value and solve a problem for your prospect, rather than focusing on how your product or service can help them.
Put yourself in your prospect’s shoes and imagine what their day-to-day struggles are like, then show how you can make their lives easier.
Make the time they spent reading your email worth it.

4. Don’t Send Attachments

Including attachments with your email can be a big turn-off for many of your prospects. You may think that including things like presentations or word docs will give them a better idea of who you are, but it’s more likely that they’ll just see it as an annoyance and delete.

You first interaction with the prospect with an email should not include large attachments. Build up interest if your ultimate goal is to have them read an attachment or presentation but keep it minimal.

5. Clean, update contacts and don’t buy email lists

The first step is to make sure your email list is up-to-date. It’s important to know that you can only send emails to people who have opted in and given you permission. You can check your list by using an email service provider like MailChimp or Constant Contact and don’t ever buy email lists, most of the time they are only a waste of money and time.

Conclusion

Keeping your company’s emails out of your prospect’s junk folder is a matter of being cautious, courteous, and understanding. The more you know about how your prospect wants to be contacted, how they prefer their content and how they like their messages delivered, the better you can tailor an email that will not end up in their trash bin.

I hope you liked this article. Sign up to my newsletter if you haven’t yet and if you have questions about email marketing don’t hesitate to contact me.

How to Find the Perfect Audience for Your Business on Social Media

Jorge Santacruz — Mon, 31 Oct 2022 12:30:43 +0000

You believe you have identified your target market and have chosen the right social media platforms to promote your business, but you feel like you’re not getting any traction. Why? One of the most common mistakes entrepreneurs make when using social media marketing is only focusing on attracting new clients, when it really should be about connecting with those that are already out there looking for businesses just like yours. To make sure you’re on the right track, check out the following questions you should be asking yourself when finding the perfect audience for your business on social media and how to attract them with your message and products.

Identify Your Ideal Customer

The first step in finding a perfect audience is identifying your ideal customer. The best way to do this is by asking yourself the following questions:

Who are your customers?
What are their demographics? (Age, race, gender, location)
What motivates them?
What problems do they have?
What solutions that you offer are actually attractive to them?

Once you are able to answer those questions you’ll be ready to start creating content to begin talking to them. If someone visits your website or social media page and feels like it’s too targeted towards them then there’s a greater chance they will follow you and even convert into a paying client if you have gained their trust.

For example, if you’re trying to attract a 25-35 year old woman who’s motivated by health and fitness then you might want to create content about new ways of eating healthy and workouts specifically designed for women.

Know Which Platforms They Use

The first step is knowing which platform your clients use, then tailor your content to that type of audience. For example, if you are targeting a younger audience, you will want to focus more on Snapchat or Instagram. If you are targeting an older audience, Facebook or LinkedIn might be a better fit.

Always stay up-to-date with what your ideal customers are using, because things change all the time! A good rule of thumb is to invest about 70% of your time and resources into social media platforms where people in your demographic live, but also have some presence on all major platforms and make sure to include links back to your most active platforms.

Create Valuable Content

People don’t want to be sold something all the time. Create content that educates and entertains before asking for a sale. Find creative ways to promote your products or services while also providing educational material or entertaining content that they can share.

Also keep in mind, that in order to find and attract new customers, it’s essential that you share content that will appeal specifically to your type of audience. Test different content to see what they like and interact with the most, then do more of the same.

Run Contests And Giveaways

As a business owner, you want your customers to be happy with their purchase and you must also open up the opportunity for others to sample your product or service if they don’t know you. Running contests and giveaways is a great way to expose your products to new potential customers.

Giving away a product or service, even if it’s just in exchange for an email address or other contact information, can be a great way to boost your exposure.

Get creative and find unique ways that you can give people access to your product or service. For example, you could offer a workshop as part of your contest prize or have participants upload their photos with your product at a location or event so they have a chance to win a prize. By giving away something that’s attached to your business and that has value you spreading brand awareness in a fun way.

Conclusion

We hope this post gave you some good information about what questions to ask when finding the perfect audience for your business and some ideas of how to find them and attract them.
If you have any questions or need help with finding your target audience, don’t hesitate to contact me, we would love to help you get started with finding your perfect audience and attract new clients.

If you liked this article, follow this newsletter!

By: Jorge Santacruz · Marketing Director at Redizel

Need help with online marketing? Connect with me for a free consultation!

3 Things A Great Logo Needs

Jorge Santacruz — Wed, 26 Oct 2022 15:33:32 +0000

What does your business logo say about you? If you don’t have one, it’s not saying much at all. A great business logo will help build your brand and make your company recognizable in the marketplace—that’s why having one isn’t optional if you want to be successful in today’s competitive world. Here are 3 reasons why every business needs a great logo design that reflects their brand.

Using The Right Colors

When it comes to color, there are a few things that you need to know:

Color can affect the mood of your customer.
Colors evoke different emotions and feelings, for example red is good for urgency and excitement while blue is good for stability and trustworthiness.
Colors can also be identified with a product or service, so it’s important to make sure that the colors you choose will complement your company image in order to create brand recognition.

Read my previous blog on the The Power of Color in Marketing

Choosing The Right Font

When it comes to fonts, there are so many options. But how do you know which font is right for your business? There are a few things to consider when choosing the right font. Consider the audience – will they be able to read your logo clearly? Will the font give off the vibe that you want? And will it send off an accurate representation of who you are as a business and brand?

Take time to decide on the best font. Perhaps print out different versions with different fonts and show your friends, family and customers what they think.

Finding the Perfect Design

Here are five things you need to consider when looking for a logo design company:

Do they specialize in your industry?
Does the company have a track record of designing logos that match your needs?
Do they take the time to understand your business and goals before creating a design?
Can they provide reference examples of their work?

When you find a designer give them as much information as possible about your business, what it does, who it serves, if you have a mascot, icon or object in mind that may relate to the name or business, as well as, what color and font you think fits more its identity, so that the designer can provide you with a design that will represent your business correctly.

Conclusion

A logo is one of the most important aspects of a company’s identity. It identifies who you are and what you do, so it’s important to take time to find the perfect design for your brand. Remember that a logo is only as effective as the company it represents; make sure your logo is something you can be proud of!

Connect with me for a free consultation!

Do You Really Need a CRM for Your Small Business?

Jorge Santacruz — Thu, 20 Oct 2022 12:36:01 +0000

Whether you’re looking to manage and track your sales, customer support, marketing, or another department in your business, there are many different types of CRMs available. With so many options available, it can be challenging to know whether you need one at all, much less which one you should choose. This guide discusses what CRM software does and whether it’s right for your small business.

What Is a CRM?

Let’s start off with what is a CRM. A CRM, or Customer Relationship Management system, is software that helps you manage your company’s customer interactions in one place. A lot of businesses use it to track and organize prospects, leads, and customers. It can also be used for email marketing, lead management and tracking sales cycles.

The Advantages of using Software Vs. Excel Spreadsheets

In the old days, small businesses used Excel spreadsheets to track their contacts and customers. These days, there are so many new tools out there that make it easier to run a business. For example, you can use software like Salesforce or HubSpot to keep track of your contacts, automate marketing campaigns and measure your success on social media. There are many CRM options out there and some of them can get a bit expensive, so in a bit, I will introduce to you some of my favorite ones which are also free!

What type of businesses can benefit from implementing CRMs

For any type of business, CRMs can be an invaluable tool to help you grow your customer base and keep them coming back. That said, not every small business needs to invest in the technology. It all depends on the size and scope of your company. The first questions you should ask yourself is whether or not you deal recurring customers or wish to bring existing customers back, if work in sales, if you work in marketing, if you have a team of 3 or more employees.

A CRM can help you stay in track and focused, which in turn can help you increase sales leads, improve customer service and manage teams more effectively.

Ways you can use a CRM

Here are some ways a CRM can help you:

Track of all of your customer relationships,
Helps identify your best customers and how to better interact with them
Track lead follow ups
Track business (Team) TODOs
Track inventory
Log customer information
Automate customer service
Payroll
Track & Measure KPIs

A must for this sectors:

Real estate agents and brokers
Marketing companies
Sales-based companies
Businesses that create quotes and invoices such as contractors
Insurance companies
Hotels and the hospitality industry
Retail businesses

How to Choose One a CRM

Figuring out which CRM is best for your small business can be difficult. So, here are some questions you should ask yourself before deciding on one:

What features does the CRM need to have?
Can it be customized to my business model and needs?
How much will it cost me to purchase and/or subscribe to this software?
Does it have a simple interface or has extra features I don’t need?

Here is a list of the most popular and robust CRMs:

Salesforce
Zendesk
Hubspot
Zoho

Here is a list of light CRMS which you can easily customize to your business model (free versions available):

Airtable
Trello
Monday

Conclusion

So does a small business need a CRM? Yes, a small business needs a CRM. It is important to have a system in place that can keep your business running smoothly.

CRMs are essential to keep your business in check by being able to track and organize customer contact data, define what is working and what is not and to have an overall view of your past trajectory, day to day tasks as well as of your future goals.

if you need help setting up a CRM or creating a custom one for your business, send us a message!

The Power of Color in Marketing

Jorge Santacruz — Wed, 19 Oct 2022 09:22:16 +0000

Color psychology studies how different colors determine human behavior, and these psychological insights are regularly used in advertising and marketing to evoke emotional reactions. That sounds simple at first, but there’s a lot to unpack. In this article, we’ll go over what makes color psychology so powerful in the field of marketing, as well as how you can use it to improve your own marketing campaigns and boost sales in your own business.

How does the psychology of color work?

There are three main areas where color has the ability to create an emotional response: hue, saturation, and brightness. All of these elements play a role in determining the type of reaction a person will have to any given color. As marketers, it’s important that we understand these basic principles so that we can harness their power for our own purposes.

In nature, there is an infinite gamma of colors and shades, and our body naturally reacts differently to every environment, primarily because of the tone of color, therefore we must use color to our advantage to evoke the feelings we want through our brand.

Examples of the psychology of color

If you were trying to communicate energy or strength, you might want to use combinations of the colors red and pink. If you wanted something calming and soothing, try combining cool blues or greens with pale shades or combine different shades of warm oranges or browns for something cozy.

Colors evoke different feelings and associations, so understanding how this works is essential to getting people to take action on your offer. Here are just a few examples of how you can use color psychology when creating your next marketing campaign.

If you’re selling a product or service related to health and wellness, consider using colors like green and blue. If you’re marketing a product or service that requires purchase decisions, oranges or reds may be better suited for your needs. If you want something eye-catching at an event booth, yellows may work best. If you sell food and want people to buy from you, avoid tones of blue or purple and instead use reds and oranges. On the other hand, if you want your brand to appear calm and luxurious use grays and purples.

In general, warm colors are more inviting than cool colors, so consider using reds and yellows for energy-related products or blues for calming items.

When designing an ad or logo, understanding the psychology behind color will help you more effectively market your product.

Conclusion

No matter what business you’re in, taking into consideration color psychology as part of your strategy because it will be instrumental in reaching the right audience with the right message.

If you want to experiment with color palettes try this website:
https://coolors.co/

I love this website because it helps me brainstorm and decide what color combinations work best when I need to do rebranding for a client or need a new color palette for an advertising campaign.

Hope it helps!

If you liked this article, follow this newsletter and add me on LinkedIn!

By: Jorge Santacruz · Marketing Director at Redizel

Need help with branding and marketing? Connect with me!

None

Jorge Santacruz — Tue, 18 Oct 2022 09:45:22 +0000

4 Tips For Communicating With Your Team More Effectively

Jorge Santacruz — Tue, 18 Oct 2022 09:37:38 +0000

Effective communication with your team is essential if you want your business to thrive. If you want to get things done, you need to make sure that everyone knows what’s expected of them and when they can expect it to be completed by. If you’re not leading your team in the same direction, miscommunication can result in late or incomplete work, or worse yet, an unsatisfied customer or employer. You may have the best intentions, but you won’t realize them if you aren’t communicating effectively with your team members. Below are some tips that I’ve myself over the years to manage video production teams, creative and marketing departments and my own agency’s marketing team. I hope you find it useful!

1) Have One-on-One Meetings

One of the best ways to communicate with a team member is having a one on one meeting. In one-on-one meetings, you can focus on the needs and goals of that person and help them succeed in their role. Plus, your team member will leave feeling heard and respected.

It’s important to have these types of conversations at least once per month with each team member and if your team is too big to meet with individually, try adding a monthly appreciation lunch where you sit down and get to know everyone on a more personal level.

When you’re in a one on one meeting, remember to make it more than just discussing tasks and deadlines. Use it as an opportunity to learn about your team members and get a better understanding of their lives outside of work. It can help you better support them, which in turn will help build trust and appreciation with everyone on your team.

Aside from personal (out of work) questions, some work-related questions to ask on a one on one meeting are:

How do you feel about the project or task we are working on this month?
Do you think that’s the most effective way to go about it or do you recommend something else?
Tell me exactly your plan for this month (having them repeat back to you what they will work on, makes it more probable that they will actually complete what they said they would do)
If you can, can you share with me or let me know when you complete “X” task, so that I can let my partner know to proceed with “X” task? (This will put a bit of extra pressure, since other people are depending on him to complete “X” task.)
Before the end of next month please send me a meeting request, so that we can sit down and review, because I forget to setup meetings sometimes. But do not hesitate to contact me at any time before the month if you need my help or support on anything.

2) Speak Clearly and Compassionately

Communication is one of the most important parts of any relationship. Whether you are a boss or a team member, communication can help build trust and confidence between two people.
The first tip for communicating with your team more effectively is to speak clearly and compassionately. When we communicate in this way, it helps us be understood by those on the receiving end of our message. This will also make them feel like they are respected and appreciated.

The second tip for communicating with your team more effectively is to listen and ask less questions.
Listening is extremely important in most situations because it allows you to learn so that you can better understand others and make better questions.

Remember that the other individual is also a person with feelings, just like you. He or she has problems, a family, personal and professional goals, just like you. Listen, so you can help them achieve at least their professional goals, so that in turn, they can help you and your business with more enthusiasm.

3) Do What You Say You’re Going To Do

If you say you’re going to do something, then do it. If you promise a certain deadline, then meet it so your team sees you are person of your word. Keeping your word is the most important way to build trust with your team members and show them that they can count on you. Likewise, if you asked your team to complete something by a certain deadline, then hold them accountable. If they missed the deadline, first ask why, as you may find that the problem could’ve been you (you didn’t provide enough information, time to complete, or resources) but if it wasn’t your fault, then hold them accountable by asking them to find a solution to make up for it.

4) Be Patient with Others

Being a leader means being patient. When you are the head of an organization, people are going to come to you with questions and sometimes they might not have all of the information that they need. This is why it’s important to be patient and listen patiently when somebody approaches you.
Remember that not everyone is at the same level as you.

Plus if they are not clear about your company’s mission or how things work at your business, then it will take them a bit of time to get a good grasp of how you like things being done.

Conclusion

Try your best to understand what your team’s needs are and see if you can address them in some way. If they need more training, give them more training. If they want more pay or other benefits, then make time to consider it and make those changes if they deserve it. Ask questions, don’t guess.

If you cannot do anything for them because of budget restraints, let them know that too so that they know the situation instead of wondering why nothing is happening.

When you are patient with others, have better communication and show empathy for their problems, it shows that you care about your employees which makes for a much better working environment for everybody involved.