Blog
3 questions to help you decide if selling online is right for your business
E-commerce has become an integral part of many business strategies, and it’s likely that your business could benefit from selling products and services online as well. However, given the time and effort it takes to set up and maintain e-commerce system, you need to...
How to Create a Purpose-Driven Brand to Attract the Right Customers
What’s the purpose of your company? Do you even have one? If you don’t, now’s the time to create one. Your brand story has the power to attract potential customers and inspire them to take action.Your brand helps create an emotional connection between your company and...
Best Businesses for Extroverts: How to Turn Your Outgoing Personality Into Profit
Extroverts are energetic and outgoing, which can be put to use in several different industries. If you’re an extrovert who’s interested in starting your own business, here are some potential options that could help turn your outgoing personality into profit Why do...
4 Simple Tips to Improve Your Business Website and Draw In More Customers
Whether you’re the owner of a small business or working within an established company, there’s one thing that’s always certain: your website is going to be your most important marketing tool. But don’t take that statement lightly! If you want your site to be...
Setting Yourself Up for Success with Inbound Marketing
If you want your marketing efforts to be effective, it’s important to build them on the right foundation, which can be achieved through inbound marketing. Here, we’ll discuss what inbound marketing is and why it should form the basis of your approach to marketing your...
Why Focusing on Features Over Benefits Will Hurt Your Business
As an entrepreneur or small business owner, you may be tempted to list all of the features your product or service has on your website and social media pages. After all, you know that the more features you list, the more likely you are to attract potential customers!...
To Charge More or Less: The Product Pricing Dilemma
Every entrepreneur has to face the dilemma of how much to charge for their product or service, and the answer isn’t always obvious. On one hand, you can charge more money and generate less demand, but on the other hand, you can charge less money and generate more...
Why Startups Fail And How You Can Avoid It
Startups fail for many different reasons, but few entrepreneurs understand what the leading causes of startup failure actually are. In this article, we’re going to cover three of the main reasons why startups fail and how you can avoid them before they derail your own...
The Power of Video: Why You Should Use Video to Promote your Business
Video has changed the way we interact with each other, and it’s changing the way we connect with businesses as well. Businesses are using video to build trust and rapport with their customers, and they’re getting great results from it. But many businesses have yet to...
Business plan: learn how to write it with this simple guide
Writing a business plan shouldn’t be a headache, especially when you know exactly which is the vision of your start-up and the goals you are aiming at. So that, to help you to get the results that you want, we are going to show you an easy and quick guide that will...