The winter holiday season is around the corner and can be great for your business if you take the time to put some thought and effort into your marketing campaign. Winter marketing campaigns are often more effective than spring or summer campaigns because there’s more of an urgency to take action right away (if you want your customers to get their orders in time!). Also, people have extra money to spend around the holidays, so they’re more likely to buy from you too! Here are 4 exciting winter marketing ideas to boost your business.
Get festive with your branding
Winter is a time for family and friends and you can get in on the festivities with your holiday branding as well. So begin crafting some winter-themed ideas for your email campaigns, social media posts, and website. You can also transform your company’s website into a holiday wonderland using simple designs that use winter colors, seasonal elements like snowflakes and warm fireplaces to evoke feelings of warmth, family, and festivity.
Strengthen Client Relationships
Consider sending out special end of the year holiday cards to those clients who have been loyal to your business throughout the year and don’t waste the opportunity to offer them a holiday discount.
Sometimes, it’s more about relationships than money. Reward your loyal clients, they’ll appreciate your generosity and will be more inclined to keep supporting you.
If your business has been around for a long time, it may be time to celebrate with a holiday party. Invite your clients and give them little gifts, key chains or mugs.
You can even add their names as corporate sponsors in your next business ad campaign, they’ll take note and appreciate you even more.
Collaborate with other businesses on a winter promotion
One of the best ways to promote your business in the winter is by collaborating with other businesses on a promotion. For example, you could team up with a local coffee shop and offer free drink coupons for customers who buy from both places. It’s a great way to get your name out there as well as drive traffic to both businesses.
You can also host your own promotions with giveaways during this season to help boost your sales on the upcoming months, by providing coupons or discounts that can be cashed on your low months.
If you do decide to do giveaways, keep them short and sweet!
Give back to the community this winter
Winter is a time for giving. And giving back not only feels good, it’s also good for your business. To help you get started, here are five ways you can give back this winter:
- Host a food drive with items such as canned goods and dry goods that will be donated to a local food bank or soup kitchen.
- Adopt a family in need by providing them with gifts during the holidays.
- Sponsor an animal shelter by donating toys, treats, money or supplies to provide comfort and care for animals who have been abused or neglected.
- Sponsor a child (or many) in need by providing them with gifts during the holidays and even throughout the year.
Conclusion
So there you have it, six exciting winter marketing ideas that your business can use to boost sales this holiday season. When you help others, you help yourself!
We hope these tips will help make your winter marketing campaign a success!
And by the way, if you need help with a website, marketing campaign or video commercial to promote your business give me a call or text me, and mention that you saw this post to give you 25% OFF on the total 🙂
Thanks for reading and happy holidays!
