Get festive with your branding

Winter is a time for family and friends and you can get in on the festivities with your holiday branding as well. So begin crafting some winter-themed ideas for your email campaigns, social media posts, and website. You can also transform your company’s website into a holiday wonderland using simple designs that use winter colors, seasonal elements like snowflakes and warm fireplaces to evoke feelings of warmth, family, and festivity.

Strengthen Client Relationships

Consider sending out special end of the year holiday cards to those clients who have been loyal to your business throughout the year and don’t waste the opportunity to offer them a holiday discount.

Sometimes, it’s more about relationships than money. Reward your loyal clients, they’ll appreciate your generosity and will be more inclined to keep supporting you.

If your business has been around for a long time, it may be time to celebrate with a holiday party. Invite your clients and give them little gifts, key chains or mugs.

You can even add their names as corporate sponsors in your next business ad campaign, they’ll take note and appreciate you even more.

Collaborate with other businesses on a winter promotion

One of the best ways to promote your business in the winter is by collaborating with other businesses on a promotion. For example, you could team up with a local coffee shop and offer free drink coupons for customers who buy from both places. It’s a great way to get your name out there as well as drive traffic to both businesses.

You can also host your own promotions with giveaways during this season to help boost your sales on the upcoming months, by providing coupons or discounts that can be cashed on your low months.

If you do decide to do giveaways, keep them short and sweet!

Give back to the community this winter

Winter is a time for giving. And giving back not only feels good, it’s also good for your business. To help you get started, here are five ways you can give back this winter:

• Host a food drive with items such as canned goods and dry goods that will be donated to a local food bank or soup kitchen.
• Adopt a family in need by providing them with gifts during the holidays.
• Sponsor an animal shelter by donating toys, treats, money or supplies to provide comfort and care for animals who have been abused or neglected.
• Sponsor a child (or many) in need by providing them with gifts during the holidays and even throughout the year.

Conclusion

So there you have it, six exciting winter marketing ideas that your business can use to boost sales this holiday season. When you help others, you help yourself!

We hope these tips will help make your winter marketing campaign a success!

And by the way, if you need help with a website, marketing campaign or video commercial to promote your business give me a call or text me, and mention that you saw this post to give you 25% OFF on the total 🙂

Thanks for reading and happy holidays!

Identify Your Ideal Customer

The first step in finding a perfect audience is identifying your ideal customer. The best way to do this is by asking yourself the following questions:

• Who are your customers?
• What are their demographics? (Age, race, gender, location)
• What motivates them?
• What problems do they have?
• What solutions that you offer are actually attractive to them?

Once you are able to answer those questions you’ll be ready to start creating content to begin talking to them. If someone visits your website or social media page and feels like it’s too targeted towards them then there’s a greater chance they will follow you and even convert into a paying client if you have gained their trust.

For example, if you’re trying to attract a 25-35 year old woman who’s motivated by health and fitness then you might want to create content about new ways of eating healthy and workouts specifically designed for women.

Know Which Platforms They Use

The first step is knowing which platform your clients use, then tailor your content to that type of audience. For example, if you are targeting a younger audience, you will want to focus more on Snapchat or Instagram. If you are targeting an older audience, Facebook or LinkedIn might be a better fit.

Always stay up-to-date with what your ideal customers are using, because things change all the time! A good rule of thumb is to invest about 70% of your time and resources into social media platforms where people in your demographic live, but also have some presence on all major platforms and make sure to include links back to your most active platforms.

Create Valuable Content

People don’t want to be sold something all the time. Create content that educates and entertains before asking for a sale. Find creative ways to promote your products or services while also providing educational material or entertaining content that they can share.

Also keep in mind, that in order to find and attract new customers, it’s essential that you share content that will appeal specifically to your type of audience. Test different content to see what they like and interact with the most, then do more of the same.

Run Contests And Giveaways

As a business owner, you want your customers to be happy with their purchase and you must also open up the opportunity for others to sample your product or service if they don’t know you. Running contests and giveaways is a great way to expose your products to new potential customers.

Giving away a product or service, even if it’s just in exchange for an email address or other contact information, can be a great way to boost your exposure.

Get creative and find unique ways that you can give people access to your product or service. For example, you could offer a workshop as part of your contest prize or have participants upload their photos with your product at a location or event so they have a chance to win a prize. By giving away something that’s attached to your business and that has value you spreading brand awareness in a fun way.

Conclusion

We hope this post gave you some good information about what questions to ask when finding the perfect audience for your business and some ideas of how to find them and attract them.
If you have any questions or need help with finding your target audience, don’t hesitate to contact me, we would love to help you get started with finding your perfect audience and attract new clients.

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By: Jorge Santacruz · Marketing Director at Redizel

Need help with online marketing? Connect with me for a free consultation!

What is inbound marketing anyway?

Inbound marketing is a strategy of attracting potential customers to your business by creating content that they are interested in. It is the opposite of outbound marketing, where you try to push your products or services on potential customers who might not be interested.
Inbound marketing can be done through blogging, social media, and email and it’s a great strategy to build trust, establish your expertise and captures sales leads.

Being Found on Social Media and Google Means a Lot
It’s no longer enough to just to open for business and wait for customers to come. You need to be on search engines and social media so that your content can be seen by the widest audience possible. This is where inbound marketing comes in. The goal of inbound marketing is to attract potential customers who are already interested in what you have to offer, as opposed to outbound marketing which is more about broadcasting your message and hoping for people to notice it. The idea behind inbound marketing is that if someone has found your blog or video online on the services or products you provide without any help from you, then they must want what you’re offering. If you have everything setup right, chances are they’ll make a purchase from you.

How do you set up yourself for success with inbound marketing?

Here are three simple steps to get started:

• Set up an account on Google+ ,Google Business Page, Facebook, LinkedIn and Instagram.
• Create blogs posts or videos that explain why your product is worth buying and distribute them through each channel.
• Engage with other users through these channels to build some traction.
• Create a website with well defined benefits of your products, a great offer and an easy way for them to pay you or contact you.

Conclusion

Inbound marketing is an increasingly popular form of marketing and a must to get organic traffic to your social platforms and website. If you’re looking to start a new business and want to be sure you’re at the front of the pack, consider setting up your inbound marketing strategy today.

By: Jorge Santacruz · Marketing Director at Redizel

Need help with marketing? Connect with me!

The Impact of Digital Storytelling

Video is one of the most effective ways to connect with customers on a deeper level, bringing a company’s story to life in new, innovative ways. Videos are versatile, can be easily shared on social media and make it possible to stand out in the clutter.

Studies have shown that watching a video about a product or service increases conversion rates by 80%.

A video ad is an opportunity to build trust by telling your company’s story through first person testimonials, creative storytelling and captivating visuals. It helps people understand what you do better and makes them more inclined to buy from you because they feel like they know you better.

Examples of Effective Video Ads

Take a moment to see how corporations are using videos on Facebook or Youtbe to reach their customers. See how Coca-Cola is telling their company story with a video ad, or Apple advertising its new product without even mentioning the product at all. They create stories that connect with people on a deeper level by showcasing what it’s like to have their product or by talking about the challenges and how their service or product solves it.

Basic Practices for Using Videos in Social Media

• When making videos, try to tell a story that captures attention. This is often referred to as Story Telling.
• Knowing your target demographic is essential to creating successful content that talks to your audience.
• Using captions on your videos can be useful to keep your audience engaged by listening, watching and reading!
• Making videos that are no longer than 2 minutes in length is optimal.
• Making a variety of different content types will help you figure out what people like the most.

How to Create a Marketing Strategy Using Videos

The best way to make a good first impression is by using video as a marketing tool. So invest in it.

Of course, you don’t want to create a video that’s just for marketing purposes. It should be genuine, informational and interesting enough to keep people watching so that they can eventually trust you and buy from you.

There are three main types of videos that help you tell a story and keep people engaged long enough for them to trust you. They are how-to videos, testimonials and visual storytelling videos.

How-To Videos – Showing how to do something or showing you how something works is a great way to build trust. It shows confidence in what you’re doing or selling. And it helps them solve a problem which will make them grateful to you.

Testimonial Videos – This type of video, also tells stories, which are about customer experiences with your company and products, which people love to hear, specially when they need to make a decision whether to buy from you or not.

Storytelling Videos – If you need something more than visuals, a story will help get your message across much more quickly. With a personal story you’ll have their attention the whole time and will leave an emotional connection too or add a story behind why a customer was in need of your product or service at a particular moment in their life that helped them accomplished something that otherwise it wouldn’t have been possible.

Try different types of storytelling. Try to be creative with your videos and experiment with humor, drama, abstract visuals, music and sound.

All these three styles combined into a powerful video marketing strategy will give you great results and will definitely make your customers remember you.

Once you decide what type of video is best for your marketing needs, it’s time to create one and there are two ways you can do it.

You can do it yourself if you have enough resources and time to invest in creating a professional video or hire a video agency (like Redizel)!

Hope you enjoyed this blog. See you on the next one!

Brand recognition

When you have an interesting presence on social media, it makes it easier for both potential customers to find and connect with your brand. Furthermore, your business has a big opportunity to reach a significant number of new eyes and audiences.

Branding commitment

We could say social media is one of the best tools to join in conversation and engage with their customers. Moreover, when you follow a proper and consistent strategy, these interactions pave the way for brand commitment much more quickly than any other marketing strategy.

More website traffic

If you want to attract inbound traffic to your website, Social Media is going to be the best choice to do that. Every social account you have is a potential and effective path to your site. Moreover, each post you make there is going to be a new opportunity to provide value and give to your follower a reason to visit your website, which can result in more leads and conversions in the future.

Customer understanding

If you didn’t know you can you can get a high amount of customer data generated by all the active users on Social Media nowadays. Through social listening and engaging with your audience, you are able to learn more about who your customers are, which are their interests and hobbies and what they think about your brand. Furthermore, you can get information about your competitors and your industry and all these, clearly, are going to help you engage your followers more effectively with your advertising, messaging and content.

Customer experience

One of the most important benefits of social media marketing is that it gives your customer another way to get to know and connect with your brand. In fact, when they have a question or something goes wrong, customers really appreciate having the option of connecting on social media with the brands they engage with.
and sales.

Business lead generation and sales.

Most of the time, social media can be a really powerful tool for generating business leads and moving them through the buying cycle. By combining different marketing strategies, social media marketing can make it possible to expand your reach, attract more leads and convert them into sales in the future.

Campaigns through different channels.

Despite the impact that Social Media has on its own, it usually becomes more powerful and effective when you can make it part of your other marketing initiatives and strategies. For that reason, social media messages support and reinforce your communication on other channels and provide you another useful opportunity to reach your audience wherever they are.

Bran Humanization

Another benefit of Social Media Marketing is that it helps you to connect with your followers and potential customers and show the human side of your company. So that, it’s so important to check which brand values you want to communicate and if you are really looking out for the best interests of your customers and employees. Once you do that, you will create a real human connection with your audience.

Align with influencers

Aligning your brand with people who have a large following on social media and can draw the attention of that following to your company, is amazing. Therefore, once you get more and more people talking about your product or service on social media, you will build brand awareness and credibility more quickly, and set yourself up for more sales.

Social Media advertising

Some of the best ways to promote your business and distribute content are Social Media Ads, because you can reach the right audience and get incredible results in a short time, making the most of your budget. Moreover, you can choose between different ads targeting options and craft specific messages only paid for the exact viewers to want to reach.

Social Media analytics

Social Media it’s not going to help you only to increase your audience, but also it will help you to check your brand’s impact on your social media activities, from follows to engagements right through to purchases. For that reason, you will need to see your metrics continuously on your social media profiles and in your Google Analytics to see if your conversions and ROI are going on.

In short, as you can see, Social Media Marketing creates many and different opportunities for your business.

Moreover, when it’s done correctly and consistently, it’s sure it will increase your brand authority and trustworthiness in any overpopulated marketplace.