Video has changed the way we interact with each other, and it’s changing the way we connect with businesses as well. Businesses are using video to build trust and rapport with their customers, and they’re getting great results from it. But many businesses have yet to make the leap into video marketing, so this guide will tell you why video is such a great tool and how you can implement it in your business.
The Impact of Digital Storytelling
Video is one of the most effective ways to connect with customers on a deeper level, bringing a company’s story to life in new, innovative ways. Videos are versatile, can be easily shared on social media and make it possible to stand out in the clutter.
Studies have shown that watching a video about a product or service increases conversion rates by 80%.
A video ad is an opportunity to build trust by telling your company’s story through first person testimonials, creative storytelling and captivating visuals. It helps people understand what you do better and makes them more inclined to buy from you because they feel like they know you better.
Examples of Effective Video Ads
Take a moment to see how corporations are using videos on Facebook or Youtbe to reach their customers. See how Coca-Cola is telling their company story with a video ad, or Apple advertising its new product without even mentioning the product at all. They create stories that connect with people on a deeper level by showcasing what it’s like to have their product or by talking about the challenges and how their service or product solves it.
Basic Practices for Using Videos in Social Media
- When making videos, try to tell a story that captures attention. This is often referred to as Story Telling.
- Knowing your target demographic is essential to creating successful content that talks to your audience.
- Using captions on your videos can be useful to keep your audience engaged by listening, watching and reading!
- Making videos that are no longer than 2 minutes in length is optimal.
- Making a variety of different content types will help you figure out what people like the most.
How to Create a Marketing Strategy Using Videos
The best way to make a good first impression is by using video as a marketing tool. So invest in it.
Of course, you don’t want to create a video that’s just for marketing purposes. It should be genuine, informational and interesting enough to keep people watching so that they can eventually trust you and buy from you.
There are three main types of videos that help you tell a story and keep people engaged long enough for them to trust you. They are how-to videos, testimonials and visual storytelling videos.
How-To Videos – Showing how to do something or showing you how something works is a great way to build trust. It shows confidence in what you’re doing or selling. And it helps them solve a problem which will make them grateful to you.
Testimonial Videos – This type of video, also tells stories, which are about customer experiences with your company and products, which people love to hear, specially when they need to make a decision whether to buy from you or not.
Storytelling Videos – If you need something more than visuals, a story will help get your message across much more quickly. With a personal story you’ll have their attention the whole time and will leave an emotional connection too or add a story behind why a customer was in need of your product or service at a particular moment in their life that helped them accomplished something that otherwise it wouldn’t have been possible.
Try different types of storytelling. Try to be creative with your videos and experiment with humor, drama, abstract visuals, music and sound.
All these three styles combined into a powerful video marketing strategy will give you great results and will definitely make your customers remember you.
Once you decide what type of video is best for your marketing needs, it’s time to create one and there are two ways you can do it.
You can do it yourself if you have enough resources and time to invest in creating a professional video or hire a video agency (like Redizel)!
Hope you enjoyed this blog. See you on the next one!
