Influencer marketing and content marketing are two popular methods of brand promotion on social media, but it can be difficult to determine which of these two strategies is the best choice for your business. There’s no single answer to this question; it really depends on what you hope to accomplish with your marketing efforts and how much time, money, and effort you’re willing to put into those efforts. So which one is right for your brand? This piece will break down the main differences between influencer marketing and content marketing, outline the key similarities and highlight some of the benefits of both approaches. Let’s take a look!
What is influencer marketing?
Influencer marketing is the process of partnering with popular bloggers and social media stars to promote a brand. In other words, it’s when you work with influencers, who are often people with lots of followers on social media platforms such as Instagram or YouTube, to promote your product or service to their large audiences in exchange for free products and/or compensation. Influencer marketing has the advantage of being fast, since you can gain thousands of Instagram followers or YouTube subscribers within weeks if you pay the right influencer to promote your product or service in their social media feeds.
What is content marketing?
Content marketing is a form of marketing that involves the creation and sharing of online content with the goal of generating leads and driving sales for a business. The most common forms of content marketing include blogs, social media posts, infographics, podcasts and videos. As a result, content marketing has been steadily increasing in popularity over the past several years. As one of the most cost-effective methods of building brand awareness. There are so many benefits to implementing content marketing within your company: increased visibility on search engine results pages (SERPs), increased conversion rates, increased traffic to your website, improved customer experience and customer loyalty! The key point here is that there are multiple ways to measure success when it comes to content marketing: how many people you reach; how much revenue you generate; how much engagement you get from followers or subscribers; how well people like what they see on your social media accounts.
Which is more cost-effective?
Both influencers and content marketers have their strengths, but content marketing is the more cost-effective option for most brands. The average cost of a single influencer campaign who has over 100K+ followers is $800 to $1,000 per couple posts on Instagram, while the average cost of producing a blog, post series campaign or even video ad campaign can be anywhere from $500 to $1,400, which can last for even a couple months.
Conclusion
There are many benefits to using both influencer marketing and content marketing, but it really all depends on your business goals, what you’re trying to accomplish and your budget. If you’re trying to generate awareness for your brand, then content marketing is the way to go since influencer marketing can have a steep cost when it comes down to paid advertising. But on the other hand if you are looking to promote an event or even a flash sale then influencer marketing might be the choice to reach more people fast.
I hope this newsletter helped clear some questions between both types of online marketing. If you enjoyed this newsletter and want it deliver straight to your inbox don’t forget to subscribe.
And of course, if you need help with online marketing feel free to reach out!
