You believe you have identified your target market and have chosen the right social media platforms to promote your business, but you feel like you’re not getting any traction. Why? One of the most common mistakes entrepreneurs make when using social media marketing is only focusing on attracting new clients, when it really should be about connecting with those that are already out there looking for businesses just like yours. To make sure you’re on the right track, check out the following questions you should be asking yourself when finding the perfect audience for your business on social media and how to attract them with your message and products.
Identify Your Ideal Customer
The first step in finding a perfect audience is identifying your ideal customer. The best way to do this is by asking yourself the following questions:
- Who are your customers?
- What are their demographics? (Age, race, gender, location)
- What motivates them?
- What problems do they have?
- What solutions that you offer are actually attractive to them?
Once you are able to answer those questions you’ll be ready to start creating content to begin talking to them. If someone visits your website or social media page and feels like it’s too targeted towards them then there’s a greater chance they will follow you and even convert into a paying client if you have gained their trust.
For example, if you’re trying to attract a 25-35 year old woman who’s motivated by health and fitness then you might want to create content about new ways of eating healthy and workouts specifically designed for women.
Know Which Platforms They Use
The first step is knowing which platform your clients use, then tailor your content to that type of audience. For example, if you are targeting a younger audience, you will want to focus more on Snapchat or Instagram. If you are targeting an older audience, Facebook or LinkedIn might be a better fit.
Always stay up-to-date with what your ideal customers are using, because things change all the time! A good rule of thumb is to invest about 70% of your time and resources into social media platforms where people in your demographic live, but also have some presence on all major platforms and make sure to include links back to your most active platforms.
Create Valuable Content
People don’t want to be sold something all the time. Create content that educates and entertains before asking for a sale. Find creative ways to promote your products or services while also providing educational material or entertaining content that they can share.
Also keep in mind, that in order to find and attract new customers, it’s essential that you share content that will appeal specifically to your type of audience. Test different content to see what they like and interact with the most, then do more of the same.
Run Contests And Giveaways
As a business owner, you want your customers to be happy with their purchase and you must also open up the opportunity for others to sample your product or service if they don’t know you. Running contests and giveaways is a great way to expose your products to new potential customers.
Giving away a product or service, even if it’s just in exchange for an email address or other contact information, can be a great way to boost your exposure.
Get creative and find unique ways that you can give people access to your product or service. For example, you could offer a workshop as part of your contest prize or have participants upload their photos with your product at a location or event so they have a chance to win a prize. By giving away something that’s attached to your business and that has value you spreading brand awareness in a fun way.
Conclusion
We hope this post gave you some good information about what questions to ask when finding the perfect audience for your business and some ideas of how to find them and attract them.
If you have any questions or need help with finding your target audience, don’t hesitate to contact me, we would love to help you get started with finding your perfect audience and attract new clients.
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By: Jorge Santacruz · Marketing Director at Redizel
Need help with online marketing? Connect with me for a free consultation!
