Whether you’re the owner of a small business or working within an established company, there’s one thing that’s always certain: your website is going to be your most important marketing tool. But don’t take that statement lightly! If you want your site to be effective, you have to work hard to make it appealing and easy-to-navigate.
Yes, there are tons of ways to improve a website but here are four simple tips that will help you get started on creating a business website that will draw in more customers than ever before.
1. Keep it simple
Keep it simple. Don’t get fancy with design or try to overcomplicate things by adding too many bells and whistles. Remember, the purpose of a business website is not just to look pretty, but also to convey information in an easily digestible format. Also, ensure you have a site map that provides easy navigation for your visitors so they can find what they’re looking for quickly and efficiently.
2. Add a clear CTA at the top of your page
A call-to-action (CTA) is a directive that asks readers to do something. For example, ordering a product, signing up for a newsletter, or donating to a cause. Calls to action should be included at the top of the web page so your audience can easily identify what it is you’re trying to achieve and remember to always include a contact form or quick-access link to your contact page on the homepage and preferably on the top fold as well.
3. Include a service benefits section
On our previous blog post we talked about features versus benefits and your website is the perfect place to apply this.
Businesses should focus on highlighting benefits of their product or service instead of features. Features are the characteristics that make up a product, but benefits are what your potential customers will get or feel from using it. Benefits are much better at convincing anyone.
4. Include testimonials
Include testimonials whenever possible. These serve as reviews. A testimonial is a personal story about how the product or service has helped someone. They can be used in any type of marketing campaign, but are often found on a business website and you should add as many as possible on your website to improve conversions.
Conclusion
As a small business owner, you should take the time to optimize your website so that you can draw in more customers. Keeping your website simple, utilizing clear call-to-actions, adding product benefits instead of features and including testimonials will help increase your conversion rates!
I hope you found this short article useful!
