If you want your marketing efforts to be effective, it’s important to build them on the right foundation, which can be achieved through inbound marketing. Here, we’ll discuss what inbound marketing is and why it should form the basis of your approach to marketing your product or service. But first, let’s quickly define what this strategy involves. Inbound marketing uses content such as blogs, videos and social media to attract customers to your website, where you can then provide them with more information about your company or solution and how they can take advantage of it.
What is inbound marketing anyway?
Inbound marketing is a strategy of attracting potential customers to your business by creating content that they are interested in. It is the opposite of outbound marketing, where you try to push your products or services on potential customers who might not be interested.
Inbound marketing can be done through blogging, social media, and email and it’s a great strategy to build trust, establish your expertise and captures sales leads.
Being Found on Social Media and Google Means a Lot
It’s no longer enough to just to open for business and wait for customers to come. You need to be on search engines and social media so that your content can be seen by the widest audience possible. This is where inbound marketing comes in. The goal of inbound marketing is to attract potential customers who are already interested in what you have to offer, as opposed to outbound marketing which is more about broadcasting your message and hoping for people to notice it. The idea behind inbound marketing is that if someone has found your blog or video online on the services or products you provide without any help from you, then they must want what you’re offering. If you have everything setup right, chances are they’ll make a purchase from you.
How do you set up yourself for success with inbound marketing?
Here are three simple steps to get started:
- Set up an account on Google+ ,Google Business Page, Facebook, LinkedIn and Instagram.
- Create blogs posts or videos that explain why your product is worth buying and distribute them through each channel.
- Engage with other users through these channels to build some traction.
- Create a website with well defined benefits of your products, a great offer and an easy way for them to pay you or contact you.
Conclusion
Inbound marketing is an increasingly popular form of marketing and a must to get organic traffic to your social platforms and website. If you’re looking to start a new business and want to be sure you’re at the front of the pack, consider setting up your inbound marketing strategy today.
By: Jorge Santacruz · Marketing Director at Redizel
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