by Jorge Santacruz | Oct 19, 2022 | Business Tips, Marketing
Color psychology studies how different colors determine human behavior, and these psychological insights are regularly used in advertising and marketing to evoke emotional reactions. That sounds simple at first, but there’s a lot to unpack. In this article, we’ll go...
by Jorge Santacruz | Oct 17, 2022 | Business Tips, Marketing
E-commerce has become an integral part of many business strategies, and it’s likely that your business could benefit from selling products and services online as well. However, given the time and effort it takes to set up and maintain e-commerce system, you need to...
by Jorge Santacruz | Oct 11, 2022 | Business Tips, Marketing
What’s the purpose of your company? Do you even have one? If you don’t, now’s the time to create one. Your brand story has the power to attract potential customers and inspire them to take action.Your brand helps create an emotional connection between your company and...
by Jorge Santacruz | Oct 6, 2022 | Business Tips, Marketing
Whether you’re the owner of a small business or working within an established company, there’s one thing that’s always certain: your website is going to be your most important marketing tool. But don’t take that statement lightly! If you want your site to be...
by Jorge Santacruz | Oct 5, 2022 | Business Tips, Marketing, Social Media
If you want your marketing efforts to be effective, it’s important to build them on the right foundation, which can be achieved through inbound marketing. Here, we’ll discuss what inbound marketing is and why it should form the basis of your approach to marketing your...
by Jorge Santacruz | Oct 5, 2022 | Business Tips, Marketing
As an entrepreneur or small business owner, you may be tempted to list all of the features your product or service has on your website and social media pages. After all, you know that the more features you list, the more likely you are to attract potential customers!...
