What does your business logo say about you? If you don’t have one, it’s not saying much at all. A great business logo will help build your brand and make your company recognizable in the marketplace—that’s why having one isn’t optional if you want to be successful in today’s competitive world. Here are 3 reasons why every business needs a great logo design that reflects their brand.
Using The Right Colors
When it comes to color, there are a few things that you need to know:
- Color can affect the mood of your customer.
- Colors evoke different emotions and feelings, for example red is good for urgency and excitement while blue is good for stability and trustworthiness.
- Colors can also be identified with a product or service, so it’s important to make sure that the colors you choose will complement your company image in order to create brand recognition.
Read my previous blog on the The Power of Color in Marketing
Choosing The Right Font
When it comes to fonts, there are so many options. But how do you know which font is right for your business? There are a few things to consider when choosing the right font. Consider the audience – will they be able to read your logo clearly? Will the font give off the vibe that you want? And will it send off an accurate representation of who you are as a business and brand?
Take time to decide on the best font. Perhaps print out different versions with different fonts and show your friends, family and customers what they think.
Finding the Perfect Design
Here are five things you need to consider when looking for a logo design company:
- Do they specialize in your industry?
- Does the company have a track record of designing logos that match your needs?
- Do they take the time to understand your business and goals before creating a design?
- Can they provide reference examples of their work?
When you find a designer give them as much information as possible about your business, what it does, who it serves, if you have a mascot, icon or object in mind that may relate to the name or business, as well as, what color and font you think fits more its identity, so that the designer can provide you with a design that will represent your business correctly.
Conclusion
A logo is one of the most important aspects of a company’s identity. It identifies who you are and what you do, so it’s important to take time to find the perfect design for your brand. Remember that a logo is only as effective as the company it represents; make sure your logo is something you can be proud of!
