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3 Things A Great Logo Needs

3 Things A Great Logo Needs

What does your business logo say about you? If you don’t have one, it’s not saying much at all. A great business logo will help build your brand and make your company recognizable in the marketplace—that’s why having one isn’t optional if you want to be successful in...
The Power of Color in Marketing

The Power of Color in Marketing

Color psychology studies how different colors determine human behavior, and these psychological insights are regularly used in advertising and marketing to evoke emotional reactions. That sounds simple at first, but there’s a lot to unpack. In this article, we’ll go...